New article from AutoCar:
Arriving 10 years after the launch of the Leaf EV, the new Ariya crossover will sit above the second-generation version of the hatchback in the Japanese firm’s range, and executives believe that two-pronged line-up can give it a crucial advantage over rivals.
“The Ariya is massive for us,” said Gareth Dunsmore, Nissan Europe’s vice-president of marketing for digital customer experience and connected cars. “Historically, we’ve been strong when challenging what’s around us. With the Qashqai, we punched above our weight as a Japanese challenger brand in Europe, and we’ve done the same with the Leaf.
“They brought people to the brand and take notice of us. Combining those two things into one, while showcasing our commitment to electrification and sustainable mobility, will help position us and clarify to customers in Europe what we really stand for. The Ariya is the perfect vehicle for the perfect time in Europe. And the broader need to bring customers to zero-emission vehicles is where our focus is.
https://www.autocar.co.uk/car-news/indu ... ory3_title
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